scale your product, team and yourself.
Product leadership coaching helping ambitious leaders and teams find clarity, confidence, and drive results in high growth environments.
I’m emma, Coach & Advisor.
Product is hard. people are harder. I can help you thrive no matter the odds.
trusted by leaders at
I help ambitious product leaders and teams scale with less chaos and more confidence.
Work with me if:
✔️ You’re in an organisation that’s scaling or transforming (Series A-C or large businesses)
✔️ You’re an ambitious senior product leader in a high challenge, low support environment
✔️ You’re leading through change – shifting priorities, evolving strategies, maybe even low trust.
✔️ Your product team needs to scale fast – up-skill, hire, and deliver under pressure.
I’m the right partner for:
Senior product leaders: Heads, Directors, VPs, or CPOs leading under high pressure.
Founders, CEOs, and exec teams who work with product but lack deep product leadership experience.
How product leadership coaching can help you scale.
for Businesses
Find out the real strength of your team through expert evaluation
Build leadership and teamwork muscle
Gain clarity on what product excellence looks like and drive real results
Hire and up-skill your team
Help your org grow up - before your revenue slows
for Senior leaders
Find your strengths as a leader
Gain clarity in your future career
Gain confidence in yourself
Feel supported and motivated every step of the way
Scale your leadership to reach its ultimate potential
Book your free 30-minute consultation
Hear from my clients.
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![Jonathan Gall Image]()
"Emma's coaching is not just about achieving success—it’s about evolving into a leader who is true to themselves"
Jonathan Gall, Managing Director, BBH
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![Caroline Ewerton image]()
“Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for growth.”
Caroline Ewerton, SVP Product, DAZN
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![Close-up of a smiling bald man in a suit and white shirt against a plain background.]()
“She brings a wealth of experience and a brilliant, warm coaching style that has helped each of us grow as individuals & guide us through a complex transformation.”
George Cairns, Head of Product, Lloyds Banking Group
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![Rūta Šeškauskaitė image]()
“Her positivity and helpful insights significantly improved my skills as a product and people leader.”
Rūta Šeškauskaitė, Director of Product
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![Georgina Nietzel photo]()
“Coaching helped me respond with more clarity and not spiral into self-doubt as easily. I just feel more grounded and able to navigate things without getting stuck.”
Georgina Nietzel, Head of Innovation, ERGO
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![Jamie Hunter Photo]()
"Emma’s experience and impartial position was invaluable - we now have a product function in place that is fit to scale and drive value for our customers."
Jamie Hunter, COO, Aveni
I did it the hard way. now you don’t have to.
I’ve spent 17 years building and scaling products, leading teams, and navigating the messy middle of growth.
Along the way, I:
Helped create two UK unicorns : Funding Circle & Multiverse
Transformed multiple product organisations from struggling to thriving
Coached 100+ product leaders through 300+ hours of one-to-one sessions
Now I combine real-world product leadership with accredited executive coaching to help ambitious leaders and teams scale, with more clarity, confidence, and less chaos.
My Substack.
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Are you an "underconfident overachiever"?
It takes one to know one. A must read for anyone achieving success but it doesn’t feel great.
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What happens when scaling under pressure
The hidden weight behind progress, and what’s possible when we put it down.
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The truth about scaling product at unicorns (from someone who's done it twice)
Reflections on scaling unicorns most people don't speak openly about
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The real reason product leaders leave
Insights from conversations with top product leaders in scaling companies.
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How to build a team that scales
Real examples and principles on how to structure your product org as you scale.