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LEADERSHIP
COACHING.
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Product Advisory

The CPO in your corner

Senior product leadership in your corner. I plug in alongside existing leaders to hire, upskill, or restrategise without taking the wheel.

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Who it's for

Built for leaders carrying product without the full playbook

  • CPOs

    You're a product leader who has not yet done it and want to do it right first time.

  • CPTOs

    You're a tech leader who is more engineering or data than product.

  • Commercial leaders

    You're the de-facto product leader, but need more time, and an edge.

What you get

Senior product judgement, embedded in your week

Embedded thinking partner

Regular working sessions with you and your top leaders. Strategy reviews, ExCo prep, decision pressure-testing.

Hiring & org design

Job specs, interview design, panel coaching, calibration. Plus operating-model and team-shape recommendations.

Coaching & Mentoring

1:1 calls for you and your most senior product people, so they grow into the roles you need them in.

Scoped to your goal

Every retainer is shaped around a specific outcome. We'll measure results and work towards that.

How it works

A scoped brief, a minimum 3-month commitment

Discovery calls to confirm fit and scope. We align on a brief, the level of commitment and a minimum 3-month engagement.
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Emma van Dijkum, product leadership coach

Meet Emma

15 years in product.
Two unicorns scaled.

I'm Emma van Dijkum. Former VP Product at Multiverse and Funding Circle, with senior roles at Naked Wines and Octopus. I've built B2B product teams from 16 to 120 and led through reorgs, M&A and the kind of growth pressure that tests every leader.

I'm not a generic executive coach. I've sat in the product seat, owned the P&L and defended the roadmap to hostile ExCos — and now I help others do it better.

More about me

FAQs

Good questions.

How is this different from coaching?
Coaching develops the person. Advisory shapes the work. Most clients use both.
Will you be in our Slack / standups?
By exception, not by default. Embedded doesn't mean omnipresent — it means you have access between sessions.
What's the minimum commitment?
Three months. Anything shorter and we don't see the impact.
How is this different from hiring a consultant?
A consultant diagnoses and recommends. I stay in the room while you implement. The difference is accountability — I'm invested in the outcome, not the deliverable.
Can this run alongside an existing Head of Product?
Yes, and it works best that way. I plug in as a senior thinking partner to your existing leader, not a replacement. Most clients see it as giving their Head of Product a fractional CPO in their corner.

Let's talk

You've been figuring
it out alone
long enough.

Let's talk.

A 30-minute discovery call. No pitch. We'll figure out whether — and how — I can help.

Where I work

Based in Spain, working remotely with companies and leaders globally — across UK, EU and US time zones.