Meet Emma

I left my VP Product role in July 2023 to pursue my dream of coaching while working remotely from Spain. I was six months pregnant and terrified but I knew I could help other leaders working in high challenge, low support environments achieve better outcomes for themselves and their products.

Almost two years later, I’ve helped many Product Leaders get promoted, feel more confident as leaders and find new jobs. I’ve also kept my eye sharp as a fractional CPO.

Try a free 30-minute consultation

How I can help you

  • Gain confidence

    Tap into your own resources through Executive coaching techniques, and benefit from feedback and ideas from someone who has done it too.

  • Get ahead in your Product career

    Looking for a new job? Want a promotion? As an external, impartial partner I’ve helped many leaders achieve their goals with ease and speed.

  • Transform your business

    I supported businesses adopting a product operating model, pivoting strategy, or scaling - as a consultant or team coach.

Head of Product, Lloyds Banking Group

“She brings a wealth of real world experience and a brilliant, warm coaching style that has helped each of us grow as individuals & been invaluable in guiding our leadership team through a complex transformation.”

CPTO, Futurehome

“If you are an executive feeling conflicted about your role and choices, or simply unsure about your next steps, I wholeheartedly recommend working with Emma. Her coaching is not just about achieving success—it’s about evolving into a leader who is true to themselves”

SVP, DAZN

“Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for personal and professional growth.”

Case Studies

Enterprise business navigating change

Lloyds Banking Group came to me to help them fast track their product transformation. I’ve supported their leaders through individual change, and run bespoke group coaching topics to benefit the wider team.

Juggling home and career

A Managing Director came to me to help her navigate maternity leave. She designed a hand-over plan that gave her the confidence her babies - both in and out of work - were in safe hands.

Career-switcher in a tough market

I helped a senior leader in Ed-tech transition into a product leadership role. They gained better understanding of the role, confronted their doubts, and crafted a strong CV and story that secured them a great role, all within 5 sessions.

Executive-level promotion

Many of my clients want to get ahead, but feel under-confident in their path forwards. One of my VP clients felt under-paid and under-appreciated in their role. Through coaching they appreciated their worth more outside and inside the company - and secured a promotion to Senior VP.

Series A scaling

I helped Aveni AI as a Fractional CPO, guiding the product team to high performance, requiring large scale transformation across 5 months. I’ve also designed hiring workshops to help WalletConnect scale pre-Series B.

FAQs

  • As an accredited Executive coach I use tools and techniques learned from training, mixed in with mentorship from 16 years as a Product professional.

  • Coaching is an investment in yourself, and many businesses support their leaders because they realise this. My coaching offer starts at £350 + 21% VAT for individual clients - but overall investment is likely to be around £2100+ to gain maximum benefit.

  • Typically I work with clients on a biweekly or a monthly basis - depending on what you need to best meet your goals.

  • Sign up to a free 30 minute session here - https://calendly.com/evandijkum/30min

    I can then share a contract, payment link/invoice and intro form before our first session.

  • I do 1:1 coaching for Product Leaders who are managing people and teams. However, I some group coaching for teams which include ICs.