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LEADERSHIP
COACHING.
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For product leaders

Scale your leadership,
scale your impact.

Executive coaching for product leaders at the very top.

Book a discovery call

30 minutes. No pitch.

Free diagnostic

Level Up to CPO: the competency framework.

Built for the age of AI. See what great looks like at each level, identify your real gaps, and get a prioritised coaching focus.

Take the diagnostic

Why coaching

Increase your confidence and succeed in a tough job.

Product leadership isn't for the faint-hearted. Impatient bosses, competing stakeholder demands, complex products, constant pressure. It can feel like you're carrying it all alone.

That's why I created the Level Up series to support you wherever you are in your product leadership career.

With the right person in your corner, you turn pressure into progress: leading with more confidence and clarity, and getting the results you know you're capable of.

Emma van Dijkum on a bridge over the river Onyar in Girona, Spain

Meet Emma

I've sat in the chair
you're sitting in.

Top schools, MChem at Oxford, two unicorns. I spent eight years leading product orgs, now I'm a business owner. Pressure is all I know.

Today I live from Girona with my two small kids. The pace is slower and the weather is warmer, but I still navigate pressure and overwhelm everyday.

I want to help support the CEOs of the future: you. I've been through it, and together I know we can get there.

Find out more about Emma
44%
increase in confidence
18
years in product
200+
individuals coached
75+
clients
2
unicorns scaled

The Level Up series

Three ways
to level up.

Outcome-shaped coaching, not hourly. Every engagement starts with a free 30-minute discovery call so we scope to what you're actually trying to shift.

Level Up "Boost"

Navigate a career transition with confidence, or enable a quick shift.

  • Six remote 1-hour coaching sessions
  • Pre-paid in full, booked when you need them
  • Unlimited ad-hoc support via email or WhatsApp
  • Lifetime Substack access
  • Use them within 6 months
Get in touch
Most popular

Level Up "Reflect"

Regular reflection to make sure you're on the right path to meet your goals.

  • One remote 1-hour coaching session a month
  • Set time a month, with flexibility to move
  • Unlimited ad-hoc support via email or WhatsApp
  • Lifetime Substack access
  • Cancel anytime with one month notice
Get in touch

Level Up "Thrive"

Feel truly supported through chaos and reach your goals faster.

  • Two remote 1-hour coaching sessions a month
  • Agreed slots every two weeks, with flexibility to move
  • Unlimited ad-hoc support via email or WhatsApp
  • Lifetime Substack access
  • Cancel anytime with one month notice
Get in touch

My approach

18 years in product. AOECC-qualified coach.

I get your world, and I know how to challenge and support you in it.

What to expect

  • Goal setting and benchmarking
  • Challenge and support
  • Feedback and guidance when helpful
  • Coaching tailored to your challenges, not a template

What I believe

  • We can control more than we think, but often not what we're focused on
  • Visualisation leads to actualisation
  • Self-awareness drives growth

44%

Increase in confidence

200+

Individuals coached

75+

Clients

What clients say

Real shifts. Real leaders.

"She helped me build more confidence about the path I am taking and uncover insights that resonate with my core values."
Jonathan Gall, CPTO
"Emma creates a trusting environment, allowing for open and honest discussions crucial for personal and professional growth."
Caroline Ewerton, SVP Product, DAZN
"Her positivity and helpful insights significantly improved my skills as a product and people leader."
Rūta Šeškauskaitė, Product Director

FAQs

Good questions.

How does coaching really work?
As an AOECC-qualified executive coach I use tools and techniques learned from training, mixed in with mentorship from 18 years as a product professional. Coaching is a thought partnership designed to help you unlock clarity, confidence, and traction, fast. We zoom out to see patterns and zoom in to solve what's getting in your way. You leave with fresh insight, practical next steps, and often, a sense of relief.
How much does it cost?
Coaching is an investment in yourself, and many businesses support their leaders because they realise this. Pricing depends on the format (a one-off session block or ongoing monthly support), and we scope it together on a no-pressure intro call, so you're never paying for more than you need.
How often do I need to be coached?
Most clients start with bi-weekly sessions to build momentum and reflection muscle. Some shift to monthly once they've hit a rhythm. The cadence should serve your capacity and the pace of change you're navigating.
Who do you coach?
Ambitious but under-confident leaders. Often Heads of Product, new VPs, or CPOs scaling fast. Smart, driven, self-aware, but navigating messy team dynamics, imposter syndrome, or the weight of being the one in charge.
What outcomes can I expect?
Clearer decision-making in complex situations. More confidence in your leadership instincts. Better communication with peers, execs and your team. Less overthinking, more action. Tools to navigate imposter syndrome and people dynamics. Clarity on career goals and the next step.
How long until I see results?
Many clients feel a shift after just 1–2 sessions: clarity, relief, or a new way of seeing a stuck point. Deeper, lasting changes (reworking a leadership habit or navigating a team challenge) tend to emerge over 3–6 months of consistent work.
Coaching vs mentoring vs therapy?
Therapy often looks backward to heal. Mentoring shares advice based on someone else's experience. Coaching helps you look forward, reflect, and act, with someone in your corner who won't hand you answers but will help you find your own. I stay firmly in coaching and mentorship, though clients say it can feel quite therapeutic.

Let's talk

You've been figuring
it out alone
long enough.

Let's talk.

A 30-minute discovery call. No pitch. We'll figure out whether and how I can help.

Where I work

Based in Spain, working remotely with companies and leaders globally, across UK, EU and US time zones.