Level Up
to CPO.
A competency framework and live diagnostic for senior product leaders, built for the age of AI. See what great looks like at each level — Lead PM, Head of Product, VP and CPO — identify your real gaps, and walk away with a prioritised coaching focus.
Free. Takes about 10 minutes. Director of Product = Head of Product. Select by scope and accountability, not title.
Step 1 of 4
Set the context
Two quick questions so the framework reflects your actual situation.
Which best describes your organisation?
What is your current role?
Pick by scope and accountability, not title. Lead PM = Lead PM, Principal PM · Head of Product = Head of Product, Director of Product · VP Product = VP, Senior Director, SVP Product · CPO = CPO, most senior product leader
Meet Emma
15 years in product.
Two unicorns scaled.
I'm Emma van Dijkum. Former VP Product at Multiverse and Funding Circle, with senior roles at Naked Wines and Octopus. I've built B2B product teams from 16 to 120 and led through reorgs, M&A and the kind of growth pressure that tests every leader.
I'm not a generic executive coach. I've sat in the product seat, owned the P&L and defended the roadmap to hostile ExCos — and now I help others do it better.
Let's talk
You've been figuring
it out alone
long enough.
Let's talk.
A 30-minute discovery call. No pitch. We'll figure out whether — and how — I can help.
Prefer email?
emma@product-leadership-coaching.comWhere I work
Based in Spain, working remotely with companies and leaders globally — across UK, EU and US time zones.