PRODUCT
LEADERSHIP
COACHING.
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Product coaching

Building world-class
products
at scale.

Coaching and up-skilling for product teams at Series A-E scaling companies and FTSE 100 organisations. Scoped to your team, your challenges and the outcomes you need.

Book a scoping call See how it works →

Who this is for

For functions feeling the
weight of scale

You're scaling fast

Your product function has grown quicker than the people in it. Capability gaps are showing up in delivery, stakeholder trust and team morale.

You're going through change

Reorg, M&A, AI transformation or a leadership transition. You need your product leaders to adapt fast and bring their teams with them.

You're investing in retention

Your best product people are your hardest to replace. Structured development keeps them growing and stops them leaving for somewhere that will invest in them.

Just one leader to develop?

Coaching built around the individual — not the company.

  • Get promoted
  • Find a new job
  • Feel more confident & supported
  • Flexible payment options
Find out more Read the newsletter

What we deliver

Four ways we lift your
product function

Team diagnostic

A structured audit of your product function's capability, to make sure we're solving the right problems.

1:1 Leadership Coaching

Executive coaching for your senior leaders navigating their own transition so they can lead others through it too.

Group Coaching

Create a bespoke coaching programme for your teams to identify and spread excellence across your teams.

Workshops

Where there are clear gaps we can support structured, interactive workshops on topics like strategy, communications, discovery or AI-enabled delivery.

The collective

One accountable lead.
A collective that scales with you.

Every engagement is led by Emma van Dijkum directly. For larger programmes, delivery scales through a trusted collective of former CPOs and product directors who share the same operator-grade standards.

Emma van Dijkum

Emma van Dijkum

Former VP Product, Funding Circle and Multiverse

Lindsey Jayne

Lindsey Jayne

Former CPO, Monzo, FT and Gov.uk

Carlotta Sanfront

Carlotta Sanfront

Former CPO, GiffGaff and Vodafone

Caroline Clark

Caroline Clark

Former Product Director, clients include Google and Spotify

The collective is engaged selectively based on programme size and specialism. Emma remains the single point of accountability on every engagement.

The framework

One framework. Consistent standards
across every leader.

All programmes are built on the COACH model — the diagnostic framework used to identify where the gaps are and what to work on first.

C

Clarity

Clear strategy, priorities and trade-offs.

O

Ownership

Empowered teams with clear accountability.

A

Accountability

Strong execution rhythms and measurable progress.

C

Communication

Trust, alignment and executive influence.

H

High Impact Focus

Doing fewer things better.

Within the COACH framework we build towards four characteristics of excellence: leaders who are customer-focused, inspiring, influential and outcome-driven. Every programme is mapped to your existing competency framework.

How we work

From first conversation
to measurable outcome

01

Scoping

Multiple conversations to understand the problem, the team and the outcome you need.

02

Proposal

A scoped engagement with clear deliverables, a defined outcome and a fixed investment.

03

Delivery and review

Programme delivery with regular check-ins to see progress against success criteria.

The impact

Measurable shifts in confidence
and delivery

20-40%

improvement in individual leadership confidence

Up to 40%

increase in organisational confidence during periods of change

IMPACT

improvement in product outcomes and delivery predictability

Case study

What changes
in real organisations

Enterprise coaching programme

A FTSE 100 bank engaged Emma to coach the 12-person cross-functional leadership team responsible for transitioning a 300-person organisation to a product operating model.

40% improvement in perceived outcomes within five months of the transformation beginning.

Where they started

  • Leadership team navigating significant organisational change without a shared operating model
  • Individuals lacking the skills and confidence to lead through ambiguity
  • Complex stakeholder and peer dynamics slowing adoption
  • Wider team without shared frameworks or practices

Where they got to

  • Cross-functional leadership team aligned on the new operating model
  • Individuals with clearer career direction and stronger change leadership skills
  • Improved stakeholder navigation and peer relationships
  • Good practices embedded across the wider team through group coaching
“A brilliant blend of real-world experience and coaching that helped our leaders lead through a complex transformation.
— Head of Product, FTSE 100 Bank
  • COACH focus: Clarity
  • COACH focus: Ownership
  • COACH focus: Communication

Further case studies and named client references are available on request during a scoping conversation.

FAQs

Good questions

Do you work with procurement and L&D processes?
Yes. We provide a statement of work, work within existing vendor frameworks and produce the reporting your People or L&D team needs to track ROI.
Can you deliver in-person?
Yes. Emma is based in Spain but travels regularly to the UK and can build in-person sessions into any engagement. Most programmes are hybrid by default.
How do you measure impact?
We agree measurable outcomes at the start of every engagement, typically a combination of leader self-assessment, manager feedback and business metrics. We report against these at an agreed cadence.
Can you work alongside our existing L&D or HR team?
Yes, and it works best when we do. We bring product-specific depth that generalist L&D teams rarely have, without replacing the internal capability you have already built.
How quickly can you start?
From scoping call to proposal is typically one week. From signed proposal to first session is typically two to three weeks.
How do you handle confidentiality?
Everything discussed in the engagement is confidential. We operate as an extension of your leadership team, not an external vendor.

Your product organisation is
too important to leave to chance.

Book a scoping call Prefer email? emma@product-leadership-coaching.com