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SCALE WITH THE ROLE

Lead at scale.

Six months or more in, and it's growing. A thinking partner for decisions too close, complex or high-stakes to work through alone, so you grow with the business and lead at the next level.

Book a first conversation

30 minutes. We agree which offer fits.

Emma van Dijkum walking across a bridge in Girona

18 years in product · Trained ICF coach

What you walk away with

Within a month, an answer to your most pressing problem.

  • Team structure

    An org design that lets the function scale.

  • Strategy

    A direction and trade-offs you can defend to the CEO and board.

  • Your people

    A clear call on what to do with the people on your team.

  • LEADERSHIP

    A clear idea of where to exert your unique value in the org.

On twice-monthly coaching, your first goal is guaranteed within two sessions.

Who it's for

Best for you if...

One or more is true.

  • 01

    YOU'RE IN THE TOP POSITION

    Head of Product, Director, VP, Chief Product Officer or CPTO. The title doesn't matter, the buck stops with you. You're reporting to a non-product leader, and leading a team, often other leaders.

  • 02

    IN A SCALE-UP, SERIES A TO E

    The org is shifting under you, as is the tech landscape and you need to keep up with it fast. The average tenure of a CPO is 2.6 years, and you don't want to be outgrown.

  • 03

    YOU'RE A TRANSITIONING LEADER

    You've come from another expertise: engineering, operations, commercial. Now you're leading product too. Your team is looking to you for the answers.

The average tenure of a CPO is 2.6 years. Almost 2x less than a CTO.

You don't want to be outgrown.

Mind The Product, 2024

The offer

Two ways to work together.

Recommended

Twice monthly

Momentum, fast. Two sessions a month, with your first goal guaranteed within two sessions.

What's included

  • A diagnostic and three agreed goals to start
  • Two 60-minute sessions a month
  • Unlimited document review, back within 24 hours
  • Co-created assets and progress reporting
  • A strategic alignment session with your CEO
  • Email and WhatsApp support between sessions
  • Guarantee: your first goal achieved within two sessions

Minimum six months, then month to month. Pricing agreed on a 30-minute call.

Book a first conversation

Monthly

A steady thinking partner, once a month.

What's included

  • A diagnostic and three agreed goals to start
  • One 60-minute session a month
  • Unlimited document review, back within 48 hours
  • A quarterly progress review

Minimum six months, then month to month.

Book a first conversation

Proof

Leaders like you.

44%

average increase in confidence reported by leaders I coach

CPO

Series A fintech, ahead of a growth round

Built the narrative that helped secure a term sheet, then rebuilt the operating model and roadmap.

Product leader

Rapidly scaling fintech

Moved from over-involvement to delegating and contributing strategically within three sessions.

“The strategic direction, support and ideas we got from her were amazing. She helped us focus and build the right narrative.”
Olga Porro, CPO, Fundcraft

How it works

Diagnosis first, then three goals.

We start with a diagnostic and agree three goals. Minimum six months, then month to month.

Guarantee on the twice-monthly option: do the work, and if your first goal isn't achieved within two sessions, you can stop with no further commitment. Prepay six months and you get an extra CEO alignment session after 90 days, free.

Book a first conversation
Lloyds Banking GroupDeelDAZNGoogleM-KOPAPayoneerRemitlyExperianRavioTideTwinklVertoFunding CircleMultiverseOctopusThe Guardian
Emma van Dijkum, product leadership coach

Meet Emma

18 years in product.

I'm Emma van Dijkum. I've built teams from 16 to 120 and helped scale unicorns from Series A to pre-IPO. Scale creates a kind of pressure you only know when you've sat in the seat.

I'm no generic executive coach. I've done the job and am a trained ICF coach. I can now help you do it better than me.

More about me

FAQs

Good questions.

How long is the commitment?
A minimum of six months, then month to month.
Monthly or twice monthly?
Monthly gives you a diagnostic, one 60-minute session a month, unlimited document review within 48 hours and a quarterly progress review. Twice monthly, which I recommend, adds a second monthly session, 24-hour review, co-created assets and reporting, a strategic alignment session with your CEO and a guarantee that your first goal is achieved within two sessions.
How does the guarantee work?
On the twice-monthly option, if you do the work and your first goal isn't achieved within two sessions, you can stop with no further commitment.
Is there a benefit to prepaying?
Yes. Prepay six months and you get an extra CEO alignment session after 90 days, free.
Can my company pay?
Yes. I'll send a one-page business case for your CEO or HR and can join a call with them. Confidentiality is agreed upfront.

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The Scaling CPO.

Hard-won lessons for Heads of Product, VPs, Directors, CPO/CPTOs and Founders.