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SUCCEED: THE 90-DAY CPO

SUCCEED IN YOUR FIRST 90-DAYS.

Starting a new role, or just started? Build credibility, a CEO-backed plan and early wins in your first 90 days.

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30 minutes. We agree which offer fits.

Emma van Dijkum on a call at a cafe table

18 years in product · Trained ICF coach

What you walk away with

By day 90, you're established.

  • A CEO-backed success plan

    Your plan and strategy, signed off by the person who judges you.

  • Clear team objectives

    Your team knows what matters and why.

  • Strong stakeholder relationships

    Working relationships with the people who decide.

Many leaders then move into Scale with the role.

Who it's for

Best for you if...

One or more is true.

  • 01

    You're starting a new role

    Head of Product, VP, Director, CPO or CPTO, about to start or in your first weeks.

  • 02

    The stakes are high

    You'll be judged fast, often with nobody above you who has done the job.

  • 03

    You want early wins

    A clear plan the CEO backs, and momentum you can show.

The offer

Everything included.

The 90 day programme

Six sessions across your first 90 days, structured around what makes or breaks a new product leader.

What's included

  • Six 1-hour coaching sessions
  • Flexible booking across your first 90 days
  • Email and WhatsApp support between sessions
  • A structured path through: your success plan, power mapping, strategy, your objectives, your comms plan and the CEO relationship
  • Order set by what's most urgent for you
  • Coming from the Land strategy session? The £690 comes off

Pricing agreed on a 30-minute call.

Book a first conversation

Proof

Leaders like you.

44%

average increase in confidence reported by leaders I coach

Head of Product

Moved from BCG to lead a team

Built traction early and earned the team's trust in the first months.

Head of Product

New role at a Series D scale-up

Landed the role within three sessions, then built trust with the CEO within the first two months.

CPTO, first time

PE-backed insurtech

Pressure-tested the board presentation. The CEO and operating partner aligned faster than expected.

“I think we're all a bit surprised how quickly we have been able to align and get a plan together. Our sessions are a great pressure test of my thinking.”
Ryan Greenhall, CPTO

How it works

Booked flexibly, ordered by urgency.

Six sessions over your first 90 days, booked when you need them. The order follows what's most urgent for you, with email and WhatsApp support throughout.

By day 90 you have a success plan and strategy your CEO backed, clear objectives, and working relationships with your key stakeholders. Many clients then move into Lead at Scale.

Book a first conversation
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Emma van Dijkum, product leadership coach

Meet Emma

18 years in product.

I'm Emma van Dijkum. I've built teams from 16 to 120 and helped scale unicorns from Series A to pre-IPO. Scale creates a kind of pressure you only know when you've sat in the seat.

I'm no generic executive coach. I've done the job and am a trained ICF coach. I can now help you do it better than me.

More about me

FAQs

Good questions.

When should I start?
Ideally just before or in your first weeks. The sessions are booked flexibly across your first 90 days, and the order follows what's most urgent for you.
What do I have by day 90?
A success plan and strategy your CEO has backed, clear objectives, and working relationships with your key stakeholders.
What happens after 90 days?
Many clients move into Lead at Scale, ongoing coaching as the role and the business grow.
Can my company pay?
Yes. I'll send a one-page business case for your CEO or HR and can join a call with them. Confidentiality is agreed upfront.

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Hard-won lessons for Heads of Product, VPs, Directors, CPO/CPTOs and Founders.