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LEADERSHIP
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Fractional CPO

Experienced. Embedded. Temporary by design.

Step in as your fractional CPO. I own the product strategy, lead and hire the team, and run the function while we find a permanent CPO — or decide you don't need one.

Book a discovery call

Who it's for

When you need a senior product operator now

  • Plug gaps

    Your CPO has just left, gone on leave, or never existed — and you need to fill the gaps now.

  • Scaling pressure

    You're scaling fast and product is the bottleneck. You can't wait 6 months to hire a full-time CPO — or wait for your current leadership to level up.

  • Premium experience

    You need someone who's done the job at scale, but can't attract or pay the full-time salary.

What you get

Diagnose, lead, hire and represent product end-to-end

Full diagnosis

I'll go deep into your product strategy, delivery and team, and uncover the real problems to solve.

Strategy & operating model

I own product strategy end-to-end: vision, bets, roadmap shape, prioritisation rituals, and how the function operates.

Lead, coach and hire

I lead your existing product leaders, coach them up, and run the hiring process for permanent roles — including my own replacement.

ExCo representation

I represent product in your leadership team, at the board level. All decision-making, narrative and KPIs are owned.

How it works

Audit first. Transformation over 3 to 6 months.

A few calls to confirm fit. A scoped first 30 days to audit and stabilise. A 3-month minimum engagement, with at least 6 for real transformation.

I also partner with Rational Partners, a fractional CTO agency that often brings me in for product-side work.

Book a discovery call
Emma van Dijkum, product leadership coach

Meet Emma

15 years in product.
Two unicorns scaled.

I'm Emma van Dijkum. Former VP Product at Multiverse and Funding Circle, with senior roles at Naked Wines and Octopus. I've built B2B product teams from 16 to 120 and led through reorgs, M&A and the kind of growth pressure that tests every leader.

I'm not a generic executive coach. I've sat in the product seat, owned the P&L and defended the roadmap to hostile ExCos — and now I help others do it better.

More about me

FAQs

Good questions.

Will you find my permanent CPO?
Yes — and coach them into the role. Most engagements end with a clean handover, not a cliff edge.
What's the minimum commitment?
Three months. Real change at the function level needs at least a quarter to stick.
Do you only do B2B SaaS?
Mostly B2B SaaS, fintech and edtech. If your space is adjacent, let's talk on the discovery call.
How quickly can you start?
Typically within two to three weeks of the discovery call. The first 30 days are an audit and stabilisation phase, so there's no long ramp-up before you see impact.
How do you handle confidentiality with the board?
Everything discussed in the engagement is confidential. I operate as a member of your leadership team, not an external consultant — which means the same discretion applies.
What happens if it's not working?
We have an honest conversation. Engagements have a three-month minimum, but if something isn't landing I'd rather address it directly than run the clock. Most issues are surfaced and resolved in the first four to six weeks.

Let's talk

You've been figuring
it out alone
long enough.

Let's talk.

A 30-minute discovery call. No pitch. We'll figure out whether — and how — I can help.

Where I work

Based in Spain, working remotely with companies and leaders globally — across UK, EU and US time zones.